Privacy Policy Page

TEMU Privacy Policy In-depth Analysis: Data Collection, Sharing and Disputes
TEMU's privacy policy describes how the company collects, uses and protects the personal information provided by users when using its services. The policy covers TEMU websites and mobile applications and other related activities.
1. Scope of Data Collection
TEMU collects a wide range of personal information, including but not limited to:
Basic information: name, email address, phone number, date of birth, gender, etc.
Payment information: credit card information, bank account information, etc.
Device information: device model, operating system, IP address, network information, etc.
Data usage: user's browsing history, purchase history, search history, etc. on TEMU.
Location information: TEMU will collect user's geographic location information with user permission.
2. Purpose of data use
TEMU collects user personal information mainly for the following purposes:
Provide and improve services.
Process orders and payments.
Send marketing information and promotions.
Make personalized recommendations and advertisements.
Maintain security and prevent fraud.
3. Third-party data sharing
TEMU shares user data with third parties, including domestic and foreign companies, to provide services, such as:
Logistics service providers: TEMU shares users' addresses and contact information with logistics service providers to complete order delivery.
Payment service providers: TEMU shares users' payment information with payment service providers to complete payment transactions.
Advertising partners: TEMU shares users' browsing history and purchase history with advertising partners to provide personalized advertising.
4. Transfer of Korean user data
TEMU clearly stated in its updated privacy policy that in order to provide services, the company will entrust domestic and foreign third-party companies to process Korean users' personal information. Korean users who refuse to transfer their personal information abroad will not be able to use TEMU's services. This clause has caused controversy because some users are worried that their personal information may be transferred to countries with lower data privacy protection standards.
5. Controversy and concerns
TEMU's privacy policy has caused controversy about data privacy and user rights. Some users have expressed concerns about the way TEMU collects and shares personal information, believing that this may violate their privacy rights.
6. Korean Government Regulation
The Korean government's increasing regulation on data privacy issues has prompted TEMU to update its privacy policy. The Personal Information Protection Commission (PIPC) of Korea has launched an investigation into Chinese e-commerce platforms such as AliExpress and TEMU, and fined AliExpress 1.9 billion won (1.32 million U.S. dollars) in 2024. PIPC said that the investigation into TEMU has entered the final stage.
7. Future Outlook
With the strengthening of global data privacy regulation, TEMU and other cross-border e-commerce platforms will face greater pressure and need to pay more attention to user privacy protection.
Conclusion
TEMU's privacy policy has triggered discussions about data privacy and user rights. When using TEMU services, users should read its privacy policy carefully to understand how it collects and uses personal information, and decide whether to agree based on their own circumstances.